MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS (JNTUA,R15)-Study Material's



Course Objectives:
 The objective of this course is to equip the student with the basic inputs of Managerial Economics and Economic Environment of business and to impart analytical skills in helping them take sound financial decisions for achieving higher organizational productivity.

Syllabus: 
Unit I: INTRODUCTION TO MANAGERIAL ECONOMICS
Managerial Economics – Definition- Nature- Scope - Contemporary importance of Managerial Economics - Relationship of Managerial Economics with Financial Accounting and Management. Demand Analysis: Concept of Demand-Demand Function - Law of Demand - Elasticity of Demand- Significance - Types of Elasticity - Measurement of elasticity of demand - Demand Forecasting- factors governing demand forecasting- methods of demand forecasting.

UNIT II: THEORY OF PRODUCTION AND COST ANALYSIS
Production Function- Least cost combination- Short-run and Long- run production function- Isoquants and Isocosts, MRTS - Cobb-Douglas production function - Laws of returns - Internal and External economies of scale - Cost Analysis: Cost concepts and cost behavior- Break-Even Analysis (BEA) -Determination of Break Even Point (Simple Problems)- Managerial significance and limitations of Break- Even Point.

UNIT III: INTRODUCTION TO MARKETS AND NEW ECONOMIC ENVIRONMENT
Market structures: Types of Markets - Perfect and Imperfect Competition - Features of Perfect Competition- Monopoly-Monopolistic Competition-Oligopoly- Price-Output Determination - Pricing Methods and Strategies-Forms of Business Organizations- Sole Proprietorship- Partnership – Joint Stock Companies - Public Sector Enterprises – New Economic Environment- Economic Liberalization – Privatization - Globalization.

UNIT IV: INTRODUCTION TO FINANCIAL ACCOUNTING AND ANALYSIS
Financial Accounting – Concept - Emerging need and Importance - Double-Entry Book Keeping- Journal - Ledger – Trial Balance - Financial Statements - Trading Account – Profit & Loss Account – Balance Sheet (with simple adjustments). Financial Analysis – Ratios – Liquidity, Leverage, Profitability, and Activity Ratios (simple problems).

UNIT V: CAPITAL AND CAPITAL BUDGETING
Concept of Capital - Over and Undercapitalization – Remedial Measures - Sources of Shot term and Long term Capital - Estimating Working Capital Requirements – Capital Budgeting– Features of Capital Budgeting Proposals – Methods and Evaluation of Capital Budgeting Projects – Pay Back Method – Accounting Rate of Return (ARR) – Net Present Value (NPV)– Internal Rate Return (IRR) Method (simple problems)

Study Material's for M.E.F.A

Material for 5 Units P.D.F: Download

2 Mark's & 10 Mark's with answers: Download

Unit-I:
Introduction To Managerial Economics: Download
Unit-II:
Theory Of Production And Cost Analysis: Download
Unit-III:
Introduction To Markets And New Economic Environment: Download
Unit-IV:
Introduction To Finanical Accounting And Analysis: Download
Unit-V:
Capital And Capital Budgeting: Download



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